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Guy Cookson

That's a great story. An interesting thing is the cultural differences within the UK, which Richard Lewis refers to in his brilliant book When Cultures Collide. I live in the north of England, and often find that the relatively blunt way that people sometimes speak in business situations contrasts hugely with my experience of working in London, where people a typically more likely to sprinkle their negotiations with niceties. When a meeting between north and south takes places things really become interesting, with the northern contingent often convinced the southerners are being deceptive, and the southern group of the opinion that northerners are being rude! Of course national cultural differences amplify the problem many times over, which is why cross-culture training is so helpful.

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